Post by SuzieQ on Oct 29, 2009 11:46:57 GMT -5
theumpteenthtimes.com/?p=1588
Fox to Cram More Cat Stevens Down Your Throat during World Series
By Carl Kuckle
NEW YORK—For anyone planning to watch Fox Network’s broadcast of the World Series between the New York Yankees and the Philadelphia Phillies this week, watch with caution because, according Fox executives, their main plan of action, in regards to advertising, is to play the T-Mobile commercials with Cat Stevens’ “If You Want to Sing Out, Sing Out” over and over and over again, until viewers are ready to jump off a twenty story building.
“That’s the deal we made with T-Mobile,” said Jerry Goblick of Fox Sports. “During the ALCS, we played the commercial a total of 4,283 times. We plan on tripling that number during the World Series, even if it only goes four games. The best approach to advertising is repetition. And in case I didn’t say that correctly, I’ll say it again. The best approach to advertising is repetition. Repetition.”
The commercials in question are of celebrities passing T-Mobile devices to each other as the Cat Stevens song plays incessantly, grating the nerves of everyone watching. During the ALCS (American League Championship Series), fourteen people in the United States killed themselves after hearing the song one too many times.
“My Billy just wanted to watch some baseball,” said Sandy Vargas of Seattle, Washington, whose husband, William, jumped in front of an oncoming train in response to his 2, 174th time of hearing Cat Stevens. “I knew we never should’ve moved by the train tracks. I was worried about the cats. I never thought it would be Billy.”
Yusuf Islam, formerly known as Cat Stevens, has sent a letter of apology to all the victims’ families, stating that even though he made a “boatload of money” from licensing the song to T-Mobile, he never imagined the outcome would be so devastating.
In the letter, he also wrote: “I’ve licensed other songs for commercials before but they have never been overused the way this one has. To be honest, I feel like killing myself after hearing it way too often as well. It’s like an alarm clock that won’t shut off. It gets inside your head and stays there. And then your head hurts for like two hours. And you can forget about sleeping. Even if the song has disappeared, there’s a residue of buzzing that continues through the night. I understand the pain your loved ones suffered and it almost makes me regret licensing the song. The one consolation, for me anyway, is the fact that I’m much richer than I already was and I’m grateful for that. Too bad none of your relatives wrote any decent songs while they were alive. Perhaps, you wouldn’t be receiving this letter right now. Instead, you’d be on a beach in the tropics somewhere. Oh well.”
The World Series begins tonight on Fox. Earplugs are available at all local drugstores and pharmacies.
For want of a better way to put it, what a load of rubbish!!!
Could "Carl Kuckle" be the next one that Yusuf, sues for a “boatload of money”
All I can say about this is, watch out Carl Kuckle!!!
Sue
Fox to Cram More Cat Stevens Down Your Throat during World Series
By Carl Kuckle
NEW YORK—For anyone planning to watch Fox Network’s broadcast of the World Series between the New York Yankees and the Philadelphia Phillies this week, watch with caution because, according Fox executives, their main plan of action, in regards to advertising, is to play the T-Mobile commercials with Cat Stevens’ “If You Want to Sing Out, Sing Out” over and over and over again, until viewers are ready to jump off a twenty story building.
“That’s the deal we made with T-Mobile,” said Jerry Goblick of Fox Sports. “During the ALCS, we played the commercial a total of 4,283 times. We plan on tripling that number during the World Series, even if it only goes four games. The best approach to advertising is repetition. And in case I didn’t say that correctly, I’ll say it again. The best approach to advertising is repetition. Repetition.”
The commercials in question are of celebrities passing T-Mobile devices to each other as the Cat Stevens song plays incessantly, grating the nerves of everyone watching. During the ALCS (American League Championship Series), fourteen people in the United States killed themselves after hearing the song one too many times.
“My Billy just wanted to watch some baseball,” said Sandy Vargas of Seattle, Washington, whose husband, William, jumped in front of an oncoming train in response to his 2, 174th time of hearing Cat Stevens. “I knew we never should’ve moved by the train tracks. I was worried about the cats. I never thought it would be Billy.”
Yusuf Islam, formerly known as Cat Stevens, has sent a letter of apology to all the victims’ families, stating that even though he made a “boatload of money” from licensing the song to T-Mobile, he never imagined the outcome would be so devastating.
In the letter, he also wrote: “I’ve licensed other songs for commercials before but they have never been overused the way this one has. To be honest, I feel like killing myself after hearing it way too often as well. It’s like an alarm clock that won’t shut off. It gets inside your head and stays there. And then your head hurts for like two hours. And you can forget about sleeping. Even if the song has disappeared, there’s a residue of buzzing that continues through the night. I understand the pain your loved ones suffered and it almost makes me regret licensing the song. The one consolation, for me anyway, is the fact that I’m much richer than I already was and I’m grateful for that. Too bad none of your relatives wrote any decent songs while they were alive. Perhaps, you wouldn’t be receiving this letter right now. Instead, you’d be on a beach in the tropics somewhere. Oh well.”
The World Series begins tonight on Fox. Earplugs are available at all local drugstores and pharmacies.
For want of a better way to put it, what a load of rubbish!!!
Could "Carl Kuckle" be the next one that Yusuf, sues for a “boatload of money”
All I can say about this is, watch out Carl Kuckle!!!
Sue